Conceptually, it's a great design. I think that the movements between the content are certainly cool. Maybe a little much focus on the customization aspect. Recomendations? Some imagery would advance your cause, what's a picture worth again? Add more personality to your txt content. It came across as bland and uninspired. Direct your visitor to your messages. I mean, upon site launch, you should hit em hard with what you want them to be thinking. Navigation is strong in this one.
Hope this helps!
the pale e